Our Studio APA team collaborated with UNICEF to help spread awareness about the hunger crisis in Malawi. We chose to tell the story of 18 year old Shamim, a woman whose hometown was ravaged by a succession of severe droughts in 2015 and 2016, forcing her to sell sex to provide for her son, Junior.
We took on the difficult challenge of figuring out how to portray the sensitive contents of the story in a bold yet tasteful way. We approached the production with hardline themes of simplicity and subtlety to balance the graphic subject matter. The choice to remove facial expression and dialogue was made to make way for narrative and lyrics. We felt the song choice fit the emotion perfectly.